http://www.mtv.co.uk/mtv-news/videos/kylie-jenners-earnings-on-instagram-revealed-and-its-a-lot-mtv-news
mise en scene
camera work
this is edited with the images fading into each other, this is so that the information flows really well and smoothly.
the music in the background is non diegetic, its purpose is to make the video more entertaining for the viewers. Moreover the genre of music is pop which is directed towards the younger audiences in which is the target audience as they have the highest viewing figures.
since this is about celebrities on social media, it seems appropriate as the information is delivered in the forms of written posts. This relates to how this is on social media as most celebrities lives are shown via social media so it is more fitting for this type of information.
this will attract their target audience in which is mostly younger females that are C1 or C2, this is as Kylie Jenner is idolized by them, moreover the appearance of Ariana Grande also attracts young females as she is popular in different media so she is well known and makes it more likely to attract views.
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