MTV
In terms of advertisement, MTV advertise to a niche audience for selected shows and content such as Ex on the beach which is still within its age range of 16 to 30 year olds however it is promoted towards its targeted gender, that being female. It does this through synergy and cross media promotion through advertisements for the show within MTV's other shows and content which also targets a female audience. This is effective as it more cost effective for MTV as it is all done through their website and tv channels meaning they wont need to pay for another company to advertise itself. Moreover, there is a higher probability that the audience will watch the shows as they will be more loyal to that brand and so if they see anything promoted with the MTV trademark then they will be intrigued from its association to MTV.
Moreover it also attracts the female audience by using voyeurism in its promotion, this is by appealing to a heterosexual female however instead of male. This is done through the use of male and female models, but instead of sexualising women, they become idols to the audience causing them to aspire to be like them and look as attractive as them. In terms of males, they are always portrayed with emphasis on their "masculine" attributes, for example they are always shown with no t shirt to draw the audiences attention towards their muscular body type, this plays on the stereotype that all women enjoy the sight of muscular men, and from this the targeted audience will see this and become lured into viewing the show and increasing the number of views for MTV.
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