music tv channel - 4music
https://youtu.be/FZtG60p4KTw
4music advertise through horizontal integration, specifically in the form of synergy as 4music is owned by Channel 4 such as: E4 , Channel 4, Channel 4's website and app. This is an effective method for the business as it is already a well established media company with a wide audience base meaning it doesn't need to advertise to a completely new audience as they can already can always advertise to their fanbase to provide them with variety in their content and promote brand loyalty.
Moreover, as in this society the majority of things done is digitally, it is effective using their website to promote 4music as they will be able to include the 4music logo and trailers to reach their fanbase which is a younger one ,this will also be more cost effective than paying to advertise on another business' website or as tv/radio adverts.
Moreover, another use of synergy is through the inclusion of its logo within products, websites and channels. 4music's logo is specifically designed in terms of style and colour to attract its target audience. The use of the modern style of text attracts the younger audience base and the use of pink and white creates high contrast so it stands out more vividly but also is more appealing to the female audience which is the majority of its viewers
Furthermore, 4music also has a social media page on twitter, this is great as it can directly engage and promote its content to its audience. This is because its audience can directly engage with 4music but also can give its opinions and any feedback on the channel so that it can improve upon them, moreover as the younger audience base it has uses social media a lot it is more convenient for them and 4music can reach them faster than say adverts and billboards as not everyone looks at billboards and some people skip adverts so they wont be seen as much whereas they can get notifications on when 4music post content on their social media so then they can immediately view.
another way they advertise and promote their channel is through audience engagement. This is because they can take requests from their audience for songs which shows an element of appreciation towards the channel as their audience is able to be heard and in a sense have an impact upon the channel.
In addition, 4music also host small competitions between 2 similar artists and gets the audience to vote their favourite artist so they will have some form of influence on the show. This will make audiences more fond of the show as it will be tailored to their desires and needs so they are more likely to view more often and for longer.
Comments
Post a Comment